Arvato executes the first Iconic Passion Drive for Gang of Dusters
Delhi-Ranikhet-Binsar-Ramgarh-Bhimtal, 15-19 May, 2016

While arvato India has been managing the club program 'Gang of Dusters' for Renault Duster owners for 3 years now, one of the key measures of success today is the increasing customer participation in its adventurous expeditions, exclusively designed for members.

Team arvato has been organising such adventurous events across the country on behalf of Renault. This time, it was the first 5-day drive in the Uttarakhand belt covering 1000+kms in the northern part of the country. The Iconic Passion Drive comprised a convoy of 12 participating Dusters and 25 participants who took the route of Delhi-Ranikhet-Binsar-Ramgarh-Bhimtal. From one-day events to two-day expeditions to five-day iconic drive is a testament of the club program's growth.

The iconic expedition saw a unique mix of customers from various genres enthusiastically participating in adventure activities planned during the expedition. It was team arvato, who not only identified the route, but planned and executed the entire event – accommodation bookings, logistics management, F&B, branding production, convoy management and adventure activities – to provide the gang the best experience of travel and adventure.

The Gang of Dusters' objective to bring together like-minded Duster owners on a platform to bring out qualities of Duster car was well achieved and the drive was truly iconic.